The Story of Werite: Mil ke Likhega India!

In 2014, a group of entrepreneurs in Kolkata set out with a simple but powerful belief: every Indian deserves a great pen. Not a pen that skips, smears, or runs dry after a few pages. A real pen — smooth, reliable, made with pride on Indian soil. That belief became STRT Pen Wings Private Limited. And that pen became Werite.

A Humble Start in the City of Joy

STRT Pen Wings Private Limited began with a registered head office in Kolkata and a single-minded focus on quality. The writing instrument market in India was dominated by imported products and a handful of large domestic players. There was a clear gap — affordable, high-quality pens made with Indian craftsmanship for Indian consumers.

The founders invested in state-of-the-art manufacturing infrastructure — assembly machines, packing machines, multi-cavity moulds, and injection-moulding equipment sourced from India, South Korea, Switzerland, Germany, China, and Spain. Multiple manufacturing plants were established in West Bengal, operating at full capacity to produce millions of pens every day.

The Werite Brand — Writing for Every Indian

The Werite brand was born from the idea that writing is a deeply personal act — and the tool you write with matters. Whether it’s a student filling an exam paper, a farmer signing a document, a teacher correcting worksheets, or a CEO drafting a strategy — the pen is the common thread.

Werite’s product range is designed to serve every segment:

• The Werite Reflex — an everyday ball pen trusted by millions of students
• The Werite ATLANTIC — smooth flow for office and classroom alike
• The Werite RX1 — fine tip precision for exams and documentation
• The Werite JUMBO — a high-capacity pen for heavy writers and institutions
• The Werite Sketch Pen Set — vibrant, safe colours for young artists

Mil ke Likhega India — More Than a Tagline

“Mil ke Likhega India!” — Together, India will write. This isn’t just a marketing campaign. It’s the company’s core philosophy and an expression of its purpose.

STRT Pen Wings believes in the power of the written word to connect communities, preserve culture, drive education, and shape the future. In a country as vast and diverse as India, where hundreds of languages are spoken and written — the act of putting pen to paper is a unifying force.

ISO 9001:2015 — Quality Is Not Optional

In 2014, many new pen manufacturers cut corners on quality to compete on price. STRT Pen Wings took the opposite approach. The company obtained ISO 9001:2015 certification — a globally recognised standard for quality management systems — and built its entire production process around meeting and exceeding those standards.

Every pen that leaves the STRT Pen Wings facility is tested for ink flow, tip quality, barrel strength, and overall writing experience. The company maintains strict quality control at every stage of production — from raw material procurement to final packaging.

Three Brands, One Mission

Today, STRT Pen Wings operates under three distinct brand names, each serving a different segment of the market:

• Werite — The everyday pen for every Indian. Reliable, affordable, and trusted.
• LKY9 — The premium segment. Metallic finishes, refillable design, and a luxury feel at an accessible price.
• ENKY’S — The youth brand. Gel pens, vibrant colours, and the joy of expressive writing.

Going Global — Proudly Made in India

What started as a domestic manufacturer is now an exporter. STRT Pen Wings exports its products — both under its own brands and as an OEM supplier — to countries including Afghanistan, Pakistan, Indonesia, Nepal, Bhutan, and Bangladesh. Indian-made pens, carried in hands across South Asia and beyond.

The journey from a Kolkata startup to an internationally recognised writing instrument manufacturer is a story still being written. And it’s being written — one stroke at a time — with a Werite pen.